Saturday, November 1, 2008

Adapt. Improve.

Norma Kamali has always made sexy clothes for women with athletic bodies.

Her OMO line is a super rad collection of active wear. Trying to locate some of it, I came across her totally clever idea:

You choose everything you like online, then she has a personal shopper deliver it to your home for you to try on with your existing wardrobe, in front of your own mirror, at your leisure. Then you have 2 days to return ship whatever you don't want.

Clever.

I imagine that's the future of internet apparel shopping.

Bis.

Milla

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